关于F1_之3

很久之前看F1，漫天入眼帘的都是美国香烟品牌 Marlboro 的广告 —— Man Always Rember Love, Because Of Romance Only。

曾几何时，香烟广告被禁止，这是一个过程，却很快速。现在是Bridgestone 轮胎（自2008年打败Goodyear 和Michelin 成为独家赞助者），却将在2010 年赛季结束之后离开F1的舞台。至于谁将取而代之，可能是Michelin，也可能是Cooper Avon。http://www.formula1.com/news/headlines/2010/4/10706.html

究其离开的原因，虽然官方声明冠冕堂皇，Hiroshi Yasukawa，Director of Bridgestone Motorsport，于2009年11月2日早上10点（日本标准时间）发表的声明：'The current contract is set to expire at the end of the 2010 season. The decision made by the Board of Directors of Bridgestone comes after considerable and lengthy evaluations and has been based on the company's need to redirect its resources towards the further intensive development of innovative technologies and strategic products. While we understand and respect the reasons for this decision, it has nevertheless come as a great disappointment. Bridgestone's relationship with the FIA Formula One World Championship stretches beyond being a tyre supplier. Formula One has been of strategic importance to Bridgestone in developing its technologies, raising the company's brand awareness and providing its strategic business units around the globe with promotional and marketing tools that are intrinsically linked to our company's core products.'

'I would also like to thank the staff of the Bridgestone Motorsport team for their professionalism, dedication and hard work, and for their passion for excellence,' Yasukawa continued. 'It remains only to reiterate that Bridgestone continues to be wholly committed to the provision of safe tyres of the highest quality to the FIA Formula One World Championship in 2010 and to the running of its tyre servicing operation at the highest level.'

但是只要简单地看一看其公开披露的财务信息，就不难明白“巧妇难为无米之炊”啊。如下：

净收入自2007年之后就一路down 到谷底。

这只是简洁的财务信息，这里的净收入net income 应该是扣掉了所有经营费用之后的概念。

其销售收入也是自2007年一路下滑。

 

sales by business segment (2009) : 83% 的收入来源于轮胎的销售。

sales by geographical segment (2009) : 43% 来源于美国市场。

2007年3月13日美国股市由于次贷金融危机的影响，大幅下挫，被冠之“黑色星期二”。蝴蝶效应开始发挥作用，美国股市的恐慌迅速波及亚洲股市。3月15日，香港恒生指数、日本日经指数、印度孟买股票交易所Sensex指数均下跌。

受此次金融危机影响，美国第一大汽车企业通用也难逃一劫。2008年度美国国会向通用提供巨额援助款也未能帮助其脱离困境，迫不得已于2009年6月1日向美国联邦破产法院提交破产申请保护。而在2008年之前，通用连续77年蝉联全球汽车销量冠军。

不知道Bridgestone 有多少轮胎是卖给通用的。但是，Bridgestone 全球最大的销售收入来源地美国的第一大汽车制造企业也难逃破产命运，就不难想象Bridgestone 在2007年之后日子该有多么艰难？

Bridgestone 的股票价格信息：
http://www.reuters.com/finance/stocks/chart?symbol=5108.T